World Peaks + Lot Of Sol

World Peaks and Lot Of Sol has great prices. It has been very successful this Christmas. Over 100 packs sold in 1 week on our facebook page only for our fans.

LOTOCOHO always wants to develop new materials and forms of communication. We have spent some time working with new producers. This is the first collaboration with a material we love: not plastic, not metal, not polystyrene, is acrylic, a material that "offers superior impact strength for many applications including signage, displays, skylights, windows, doors and any indoor or outdoor use where durability is a requirement."

This new collection is a dialogue as well as an accurate translation of certain ideas of Solomon "Sol" LeWitt (September 9, 1928 - April 8, 2007). This year makes 5 years since his death and 84 since his birthday.

LOT OF SOL is a list of axioms on which a collection of shapes are generated.

This collection of structures / jewelry / gifts creates a collection of methods and default systems that Sol generated to make physical and visual forms.

Art Direction: LOTOCOHO. Jorge López Conde & Anna Tomich. WWW.LOTOCOHO.COM

Video Direction: Javier Senz
Photography/Digital Art: Eduardo Lopez
Credits: Luishock Martinez
Models: Ingrid Garcia Jonsson, Damian Schwartz // Blanca Araujo, Marta Araujo
Stylist: Issey Miyake // Marta Araújo
Make Up & Hair: Natural
Site: Matadero Madrid // Gornergrat, Switzerland

Our "PreFall2013" video in the wonderful Gornergrat-Zermatt with the Matterhorn as our witness!

Ergonomic Territories

By selecting portrayals from different times of the 40's, 50's, 60's, 70's, 80's/90's we have created a journey of the idea of woman, and her capacity to re-present "the role" with the support of necessary expressions to re-cognize characters re-presenting and going beyond juxtaposing the vector of time, taking the look beyond the context, exceeding it.

As opposed to the "transitory" themes of fashion, we have created a superposition of planes and characters that define a multiple, psychogeographic and fragmented conversation.

This campaign should generate a new hierarchy between the woman's body and landscape, that is prone to characterization through elegance.

Changing the natural and habitual relationship between scale, form and function of the object and designing a three dimensional space such as a jewel, with alegoric-categoric and timeless content on the body.

The here and now are suspended in these photos and they define a common idea about women: their autonomy in landscape, in the present, in "territory", in "gender", demonstrating its independence of past and overcome ideas of paradise, domesticity, aesthetics and luxury.

Art Direction: LOTOCOHO. Jorge López Conde & Anna Tomich. WWW.LOTOCOHO.COM
Video Direction: Diego Hurtado de Mendoza www.diegohurtadodemendoza.com
Photography/Digital Art: Eduardo Lopez
Credits: Luishock Martinez
Models: Janka Sedikova & Kayoko Everhart
Stylist: Marta Araújo
Make Up & Hair: Javier Vergara
Studio: Background